A great way to reach thousands of prospects is to write and submit an article to a trade publication or industry magazine. They are often hungry for content and will accept articles and other related submissions from suppliers, consultants and organizations that specialize in their particular industry or niche. Just contact the magazine editor to find out the submission guidelines such as the length of the article, relevant content to compliment upcoming issues, details about the submission, revision and approval process and relevant timelines.
These publications won’t let you turn the article into an advertisement for your company or product – they likely won’t even let you mention them by name. They will, however, list you and your company in the article byline, which generally appears below the headline, or in an author bio at the conclusion of the article. Either way, if you can create a well-written, engaging and compelling article then it makes sense for readers to start with a known and trustworthy provider – the author of the article – if they are interested in exploring the related products and services.
Writing articles for magazines involves a fine balancing act: You want to promote the features, advantages and benefits of your product and services without it coming off as an advertisement. It might require a lot of restraint to resist telling the world why your product or service is the best, but instead write from a higher level in more generic terms: focus on what your product or service is, how a typical customer uses it, how long it has been used in the industry and list some of the customers that are benefitting from what you provide. Dropping names is a great way to validate your product, especially if you can include some big names - if your products or services are good enough for the big guys then they must be good enough for everyone else.
Magazines post their circulation numbers, usually on their websites, so you can gauge the potential impact of being featured in an issue. More and more magazines are publishing their content online, giving you an even wider audience. Either way, it’s an excellent way to get some great exposure with the only cost being a few hours of your time.
If you decide that trying your hand at magazine writing is the way to go, our professional team at Fering Communications would love the chance to help you put together a great piece that will resonate with your readers.
Got something to say? Leave a comment below, we’d love to hear from you! Got a question that we can address in our blog? Contact us through our website or email me directly and we’ll put our crack team to work and let you know when we post a reply.
Amanda Hartley, Managing Partner
Fering Communications Inc.
Website: www.feringcommunications.com
Email: amanda.hartley@feringcommunications.com
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